Diffls Marketing Control

About the application

Diffls Marketing Control is an internal application being developed and operated by DIFFLS LTD. It is used solely to analyse and manage advertising for DIFFLS LTD’s own ecommerce brands and advertising accounts.

It is not a public software service, agency platform or third-party advertiser-management product. Access is restricted to authorised DIFFLS LTD personnel.

What the application does

The application is designed to:

• Read campaign, ad group, keyword, search-term, spend and conversion information from DIFFLS LTD’s advertising accounts.
• Compare advertising performance with website analytics, Shopify orders, refunds, product costs and inventory.
• Calculate contribution profit and commercially safe acquisition-cost limits.
• Identify tracking discrepancies, inventory risks and inefficient advertising spend.
• Produce explainable recommendations rather than relying only on platform-reported return on advertising spend.
• Prepare controlled advertising changes for human approval.
• Eventually perform limited approved actions under deterministic spend, profitability, inventory and rollback guardrails.

Safety and control model

• The language model does not receive unrestricted authority to mutate advertising accounts.
• Recommendations and proposed actions are checked by deterministic policy rules.
• Automatic actions, when introduced, will be restricted by hard spend limits, minimum data windows, inventory checks, tracking-health checks, approval requirements and rollback conditions.
• The application will not change billing information.
• The application will not automatically enable paused campaigns.
• The application will not automatically introduce broad match, AI Max or Performance Max campaigns.
• Every account mutation will be auditable and will preserve the previous value where technically possible.

Google data use

The application requests access to Google Ads account data only for DIFFLS LTD’s own authorised advertising accounts. It does not need Google Account passwords and uses Google OAuth authorisation.

Relevant data may include:

• Account and campaign configuration
• Campaign, ad group, ad and keyword performance
• Search terms
• Impressions, clicks and advertising cost
• Conversion counts and conversion values
• Recommendations and change history
• Merchant and product-advertising status where supported

Data deliberately excluded

The application is not designed to import customer payment-card data, complete customer addresses, account passwords or unrelated personal Google Account content.

It should not import customer names, email addresses or telephone numbers from Google Ads merely for advertising optimisation.

Availability

Diffls Marketing Control is not publicly available. Its public pages exist to provide transparent information about the application and its use of Google API data.

Diffls Marketing Control Privacy Policy

Contact and company details

Legal company name

DIFFLS LTD

Company number

16285040

Jurisdiction

Incorporated in England and Wales

Registered office

Office 5889
58 Peregrine Road
Ilford
England
IG6 3SZ
United Kingdom

Contact

hello@diffls.com

Application

Diffls Marketing Control — private internal application under development, owned by DIFFLS LTD, for authorised DIFFLS LTD personnel only. It is not offered to customers, agencies, other advertisers or the general public.